Book Club: Hug Your Haters by Jay Baer Revisited

In his book Hug Your Haters, author Jay Baer encourages his readers to embrace complaints and keep their customers. His research based approach provides suggestions for addressing both "on-stage" and "off-stage" haters, those who complain about your business publicly (social media, review sites, online forums, etc.) and those who use traditional means like telephone calls and email. As well as the benefits of addressing every complaint, every time, and in every channel.

Don't have time to read the book? There's a digital audiobook version available through the Estes Valley Library. Don't have time to listen either? Join the conversation anyway, we'll provide a summary of the book and equip you with action steps you can take with you to help you embrace customer complaints!