2020 challenged our business community to decide who we are as a destination. Are we a friendly town? Are we a quiet retirement community? The challenges of the pandemic made us ask the hard questions. We are a business community at the gateway of a national park that thrives on tourism. We want our guests to have a pleasant experience when they come to Estes Park. That's why knowing our culture and living our culture are important to our livelihood. This Chamber University is a chance to hear from the people who have formed our culture, discuss ways to create an engaging visitor experience and share best practices on how we can make sure we are living it.